VoC Program:

Building a Voice of the Customer program


Ramiro Martins Leonardo Miranda

Live and online classes

Trail CX

Next class: August 08, 10, 15, 17, 22 and 24

Hours: 7:00 pm to 9:30 pm

About the course

This course aims to allow students, from a theoretical framework and practical classes, to be able to structure and implement a VoC program in their organizations.

Our team of VoC Program professionals:

Leonardo Miranda


R$ 1.199,00

10% discount* for students from affiliated companies and SEDA students

*discounts cannot be combined with other discounts

Courses can be paid in installments by credit card in up to 12 installments**
**Installments with interest added.

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Customized Program

  1. – Understand the importance of voice of the customer programs and how they can impact the results of organizations.
  2. – Develop skills to learn, in a systematic way, what the strategic goals of their organizations are.
  3. – Build the company’s customer journeys in a macro way, and carry out in-depth studies on prominent themes.
  4. – Learn to extract relevant information from the target audience of each service/product of organizations and use internal and market knowledge to define and prioritize short-term (quick-wins), medium and long-term impact initiatives.
  5. – Structure the VoC program with metrics (NPS, CSAT, CES, and custom metrics), monitoring channel, rituals, and communications to keep the voice of the customer alive across all discussion forums.
Certification 17 hours

Learn in practice with real cases the steps to build a customer experience strategy.

Course Benefits:
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