MBA Customer Experience


17 teachers

7 th group

Beginning on September 19th, 2022

About the course

Customer Experience is a reality that is increasingly present in organizations and is among the fastest growing professions in the market.
It is through the experience that customers have throughout the journey with the brand that it can differentiate itself from competitors in a clear and sustainable way.
SEDA’s MBA in CX is recognized by MEC and CXPA, and is taught by professionals who stand out for their performance in the market!

Methodology based on 6 of the CX pillars – which are the “core competences” validated by the CXPA Global Association of CX Professionals) + 1 pillar, which is the EX – Employee Experience, which we consider to be essential to complete with excellence a good delivery of CX. Professors are outstanding professionals in the market with a high level of experience and who live the challenges of the profession daily.

Student Profile

The CX380 MBA student is a professional in the market, who works in a leadership position, or is looking for this opportunity, and deals with clients every day. He or she has the desire to acquire more knowledge because he understands that his career depends not only on his experience, but also on a broader and deeper knowledge of the entire universe that involves the area of customer experience.
The student will learn ways to keep up to date in the field of CX.
To attend the MBA, it is a requirement of the MEC for this certification that the student has a complete higher education.

Our team of Customer Success Manager Professionals:

Rodrigo Tavares


Tatiana Sanches


Mariana De Marchi, CCXP


Bruno Giacomelli


Fernando Dantas S. Jr (CCXP, CPXP)


Wellington José


Heloísa Lucas


Arthur Rollo


Demetrio Teodorov


Monise Tonoli


Juliana Storani


Daniel Furtado


Perla Amabile


Felipe Siqueira


Customized Program

– Customer Insights

– Customer Centric: Transforming Culture

– Journey Mapping and Management, Experience Design and User Experience

– CX Strategy – Shaping the Personality

– Metrics and ROI in CX

– EX – Employee Experience – People Management


– Contemporary Methodologies (Agile, Scrum, Design Thinking)

– Customer Success

Product, Services and Brand Management

– Customer Service and VOC

– Neurobranding – Value, Admiration and Bonding

– Technology Applied to CX (CRM, Bot, AI, Telephony, Systems)

– Big Data and Analytics

– Innovation and Digital Transformation

– Leadership in CX

– Digital Experience

– Conflict Mediation and Crisis Management

– Outsourced Operations Planning, Sizing, Traffic and Management

– Consumer Law and Jurisprudence

– Relationship marketing and CRM

380 hours certification

Learn in practice with real cases as steps in the construction of a customer experience strategy.

Course Benefits:
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