CUSTOMER SUCCESS MANAGER

Customer Success Manager

A course to demystify the complexity of CS

Learn how to structure, start or restart a Customer Success area. We will present the day-to-day of CSM and how to act in the challenges of showing that investment in CS will bring and increase the profitability of the operation.

Teachers:

Lectícia Chaves
Leandro Demari
Bruno Scott

Live and online classes

Trail CS

About the course

Course aimed at those who want to
to stand out as a Customer Success administrator, executive and
manager,
improving their knowledge
and using tools to
to work preventively in the
daily routine of a Customer Success
Manager, of customer
portfolio managers.
This course brings all the necessary vision for professionals who have not yet had contact with the methodology, and who want to understand what it is, as well as its importance and how it works in a business.

Target public

After-Sales professionals
Professionals who are working in companies transitioning to the Customer Success methodology
Project Analysts and Managers
Customer Support Professionals
Other professionals who are seeking to work in one of the fastest growing areas offering opportunities

Our team of Customer Success Manager Professionals:

Programa Customizado

Introduction to Success Management

What is and what is not CS
The new consumer and their expectations
CS pillars
Customer Success Management
What are the steps of building a CS strategy?
CS area framework

Data Science applied to Customer Success

The Impact of Data Science on CS
How to use without being a scientist
Lagging e Leading Indicators
CS Indicators and Metrics
How to be more predictive

Customer Success Tools

Data as a delivery tool
Account Success Plan
EBR
Contingency plan

The day-to-day of the CSM

Customer journey
Bad e Good Fit – Working with other areas in a customer-focused manner;
Churn – How to create an assertive follow-up
CS-focused expansion

Management and Career

Employer Management – People Management and area routine Tips to be a good professional;
Differentials and tips to be a good professional
Market
CS Professional Profile

15 hour certification

Learn in practice with real cases as steps in the construction of a customer success strategy.

Course Benefits:

Live classes
Customer Success Specialists
Advanced Program
15 hours of intensive course
Seda Executive Education Certification
Group on Whatsapp to receive real-time notifications
Full exposure of the professors' real cases
After-sales area management based on Customer Success